THE developer behind the innovative Sunbridge Wells complex says setting up a BID is the best way to encourage people to work together to make Bradford a “come-to” city.
Graham Hall, who created the underground shopping and leisure centre from a series of interlinked tunnels which had been split up since 1956, said the city needs investment and marketing and the BID could play a big part in making that happen.
“Sunbridge Wells has always believed in, and invested in, Bradford and we believe promoting this great city is the only way forward,” said Mr Hall.
“That takes investment and hard work and we believe the BID is the best way to encourage people to work together and support each other to help make Bradford a ‘come-to’ city.
“We have to attract people to the city and their opinions will change, so the ongoing development the BID will help to bring is the only way to go.”
It took Mr Hall more than three years just to trace ownership of the different parts of the Sunbridge Wells tunnels and then negotiate with the freeholders before he could start putting the pieces back together and developing the whole structure.
The Victorian-style centre, which was officially opened by the Princess Royal in June last year, was designed to support and promote independent retailers as well as both “young and seasoned” entrepreneurs and was part of a pattern of new developments, including The Broadway shopping centre, that were starting to revitalise the city.
“With the Odeon being renovated and City Park attracting more people, Bradford is moving forward and the BID can play a big part in ensuring that continues,” said Mr Hall.