That’s the message from Bradford BID manager Jonny Noble following the news that lockdown measures in the UK will be extended for at least another three weeks.
Responding to the news of the extended lockdown, Bradford BID manager Jonny Noble said: “There’s no doubt that the lockdown has had a huge impact on city centre businesses across all sectors and it’s a very worrying time for many retail and hospitality businesses, in particular. They understand, though, that extending the restrictions is vitally important to protect the NHS and save lives and we don’t want to undo any of their fantastic efforts to date, so the task we have to focus on now is ensuring they come through the crisis and are prepared to bounce back as strongly as possible when these essential measures are relaxed.”
He said the BID is working hard to support them with advice and information, but he urged businesses to put plans in place so the city centre is ready for business when restrictions are lifted.
Mr Noble added: “We want to help BID levy-payers prepare so they are ready to get back on their feet quickly when the time comes. And we want the city centre to be clean, safe and welcoming because we think customers will be itching for social interaction and keen to start seeing and feeling goods again as well as experiencing leisure and hospitality, through cafes, bars, restaurants, cinemas and so on.
“The recovery phase could be a great opportunity to create an exciting, vibrant and fresh offer and promote the buzz of a thriving retail centre and we’d urge all businesses to make the most of the extended lockdown to get themselves in prime position.”
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